---
title: "How to Display Mark-Ups for Retailers"
url: "https://support.turis.app/en/article/how-to-display-mark-ups-for-retailers"
language: "en"
last_updated: "2025-03-26T09:35:01.604Z"
---

# How to Display Mark-Ups for Retailers

In the world of business, especially in retail, understanding and managing Mark-Ups is crucial for both suppliers and retailers. A Mark-Up is an essential pricing strategy that can significantly impact profitability, sales motivation, and product positioning. This article will explain what Mark-Ups are, their importance, and how they function in your pricing structure.

## What are Mark-Ups?

A Mark-Up refers to the difference between the price a retailer pays for a product and the price at which they sell it to the end customer. It represents the profit margin for the retailer. Mark-Ups are typically calculated as a percentage over the cost of the product and are an essential element of pricing strategies for retailers.

For example, if a retailer buys a product from you at a cost of 100, and the recommended retail price (RRP) for the product is 200, then the Mark-Up is 100, or 2 times the cost. The Mark-Up percentage, in this case, would be 100%.

## How Mark-Ups Work in Your Shop

In your **settings for currencies**, you have the option to choose whether to display the price Mark-Up to your retailers. This feature gives you control over how your retailers see their potential earnings from your products. When activated, displaying the Mark-Up can serve as a motivating factor, encouraging your retailers to purchase more products from your catalog.

![](https://cdn-assets.productfruits.com/f02cdeb7-0427-4135-bf40-dc7bf145c2a1)

When the Mark-Up display option is **not ticked**, the Mark-Up is hidden from view, and your retailers will only see the cost and the RRP.

[![](https://turisapp.intercom-attachments.eu/i/o/632245/e494ad2796340001d42bf2e4/image-png-Aug-26-2020-12-27-30-06-PM.png?expires=1728024300&signature=0a21359686078e9d73612dd4f1ebb4d9022059edb2f98598ca9177540b8288f1&req=1tZtx1z%2F4DYg2xq48t1irpcJFX6vZVq83cYiv1k1XJy0KNIaV3oyU7%2Fv2amC%0A%2Fgfow%2B3aNJRMyA%3D%3D%0A)](https://turisapp.intercom-attachments.eu/i/o/632245/e494ad2796340001d42bf2e4/image-png-Aug-26-2020-12-27-30-06-PM.png?expires=1728024300&signature=0a21359686078e9d73612dd4f1ebb4d9022059edb2f98598ca9177540b8288f1&req=1tZtx1z%2F4DYg2xq48t1irpcJFX6vZVq83cYiv1k1XJy0KNIaV3oyU7%2Fv2amC%0A%2Fgfow%2B3aNJRMyA%3D%3D%0A)

 However, when the option is **ticked**, the Mark-Up display is activated, showing retailers the profit margin they can earn by selling your product.

[![](https://turisapp.intercom-attachments.eu/i/o/632247/56b487fbe84f430bb1b5cc3c/image-png-Aug-26-2020-12-30-26-44-PM.png?expires=1728024300&signature=45bffb7724df7c8dc4253fa64278ec7769a82da1d027a6a73f64b5d9951a02f4&req=1tZtx1z94DYg2xq48t1irnY0wAPHbPAwb%2BTM%2BZSgFZhxzuhPfObLHiwyvOLM%0A0xF6Dy5hayIQrw%3D%3D%0A)](https://turisapp.intercom-attachments.eu/i/o/632247/56b487fbe84f430bb1b5cc3c/image-png-Aug-26-2020-12-30-26-44-PM.png?expires=1728024300&signature=45bffb7724df7c8dc4253fa64278ec7769a82da1d027a6a73f64b5d9951a02f4&req=1tZtx1z94DYg2xq48t1irnY0wAPHbPAwb%2BTM%2BZSgFZhxzuhPfObLHiwyvOLM%0A0xF6Dy5hayIQrw%3D%3D%0A)

By clearly showing the Mark-Up, you provide transparency and potentially increase the likelihood of your retailers choosing to stock new products from your line.

This feature is a simple yet powerful way to support your retailers and help them make informed purchasing decisions while also enhancing their profitability.