---
title: "Understanding the Buyer Flow in Turis: A Guide for Admins"
url: "https://support.turis.app/en/article/understanding-the-buyer-flow-in-turis-a-guide-for-admins"
language: "en"
last_updated: "2025-03-17T07:50:35.862Z"
---

# Understanding the Buyer Flow in Turis: A Guide for Admins

## Introduction

As an admin on Turis, it’s essential to understand how the buyer flow works. A well-structured buyer journey ensures a seamless experience for your customers, from sign-up to placing their first order. This guide will walk you through the key stages of the buyer flow, your role in optimizing the process, and best practices to ensure smooth transactions.

## The Buyer Flow Overview

The buyer flow in Turis consists of several key steps that take a user from registration to becoming an active buyer. Here’s a high-level overview of the article your about to read:

**Sign-up & Account Creation** – Buyers gets invited by you or apply through forms to gain access.

**Exploring the Platform** – Navigating the site and discovering products.

**Product Selection & Order Placement** – Adding items to the cart and customizing orders.

**Approval & Checkout** – Finalizing the order and Order confirmation.

**Onboarding & Ongoing Engagement** – Ensuring buyers return and remain active.

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## Step-by-Step Breakdown of the Buyer Flow

#### **1\. Sign-up & Account Creation**

-   Buyers sign up through your unique invitation link sent by email to the buyer or through a Form application, both of which is facilitated through Turis.
-   Admins has to manually invite the buyers through their buyers page or retailer creation or approve new buyers through Form applications.
-   Tip: Enable email notifications (*Settings > Notifications*) to stay updated on new form sign-ups.

![](https://cdn-assets.productfruits.com/bc2843db-6818-4ec1-82e1-35d75e5cbefe)

#### **2\. Exploring the Platform**

-   Once logged in, buyers land on their Homepage - This can either be All products, a welcome page or a certain category depending on your set-up. From here they can browse products and discover collections. Which Homepage the buyers should see can be managed in Navigation on Admin - Welcome pages are created in Tools > Page Builder.
-   Admins should ensure products, variants, details, and categories are well-organized to create a smooth browsing experience.
-   Tip: Use personalized pricing, discounts and Campaigns to tailor the experience to the individual buyer.

![](https://cdn-assets.productfruits.com/5665b831-bd2c-46b9-9e36-27fcf6a8d686)

#### **3\. Product Selection & Order Placement**

-   Buyers add products to their cart and customize quantities or variations.
-   The platform automatically applies pre-set pricing, discounts, or minimum order values.
-   Tip: Use Discount Tiers and promotions through Dynamic Discounts to encourage larger orders.

![](https://cdn-assets.productfruits.com/393a5030-dd45-4785-bb2a-e40d0cce4654)

#### **4\. Approval & Checkout**

-   Buyers proceed to checkout, where they review their order.
-   Payment options may include invoice payments or credit cards.
-   Admins can manually approve orders before fulfillment.
-   Tip: Ensure your payment- and shipping settings align with your business.

![](https://cdn-assets.productfruits.com/8a913b85-2066-42a3-bd0a-b21ba4296fa9)

#### **5\. Onboarding & Ongoing Engagement**

-   After their first order, buyers should receive an automated order confirmation email and order updates.
-   Admins can track buyer activity and send follow-up emails (through 3rd party softwares) to encourage repeat orders.
-   Tip: Use analytics to identify inactive buyers and re-engage them with special offers.

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## Admin’s Role in Optimizing the Buyer Flow

-   **Ensure seamless registration** by regularly reviewing pending approvals.
-   **Maintain an up-to-date product catalog** with clear images, details and descriptions.
-   **Monitor buyer behavior** and adjust pricing, promotions, or user access accordingly.
-   **Provide support and guidance** to the buyers through email, FAQs, or live chat assistance.

## Common Challenges & How to Solve Them

| **Challenge** | **Solution** |
| --- | --- |
| Buyers abandoning carts | Use automated reminders and limited discounts. |
| Confusion about pricing | Ensure personalized pricing is correctly configured. |
| Issues with order approval | Streamline approval settings or automate approval for trusted buyers. |
| Low engagement after sign-up | Onboard you buyers and follow-up's. |