Tracking retailers activity and get them active

Introduction

Keeping track of your buyers’ activity in Turis is key to ensuring they stay engaged and continue ordering from your store. Once you’ve gone live on the platform, it’s important to monitor how active your buyers are, identify those who might need an extra nudge, and take action to get them involved.

In this article, we’ll walk you through the different ways you can track buyer activity in Turis—both with built-in features and external tools—so you can make data-driven decisions and strengthen your relationships with retailers.

Tracking activity

Turis provides several ways to help you keep an eye on buyer engagement. Whether you want a quick overview or more detailed insights, here’s how you can stay on top of things.

Dashboard: A Quick Overview of Buyer Activity

Your Dashboard gives you an instant snapshot of how active your buyers are. Here, you’ll find two key data points:

Unique Buyer Logins – This shows how many individual buyers have logged into your storefront. Even if a buyer logs in multiple times, only their first login is counted in this number.
Sessions – This reflects the total number of logins, helping you see overall traffic to your store.

While these numbers don’t show individual buyer activity, they give you a great high-level view of how engaged your buyers are.

Note: These figures also include logins made on behalf of a retailer by admins.

Checking Individual Buyer Activity

If you want to track a specific buyer’s activity, you can find their latest login details under Users > Buyers. Simply click on a buyer’s profile, and you’ll see a field labeled "This user's latest login was" followed by a date and time.

For some buyers, you may see "Never"—this means they haven’t logged in yet or set up their password. If that’s the case, it might be worth reaching out with a friendly reminder!

Exporting Buyer Data for a Full Overview

Checking buyers one by one is fine for quick lookups, but what if you need to review all buyers at once? That’s where the Buyer Export feature comes in handy.

From the Users > Buyers page, you can export all your buyers into a file, which includes their latest login details. This is a great way to get a full overview of engagement levels and identify inactive buyers. We always recommend running an export when going live with Turis to ensure a smooth onboarding process.

Note: The export only shows the most recent login for each buyer, not their full login history.

Tracking Buyer Behavior with Scripts

For even deeper insights into your buyers’ activity, Turis allows you to add tracking scripts to monitor their behavior in more detail. By using the Script Manager, you can track key interactions, understand how buyers navigate your store, and optimize their experience.

How Tracking Scripts Help You Understand Your Buyers

With a tracking script in place, you can gather real-time data on how retailers engage with your store, including:

Which products are getting the most attention – See what buyers are viewing the most to identify trends and adjust your inventory or promotions accordingly.
How buyers interact with your store – Track add-to-cart actions, quantity changes, and checkout activity to understand purchasing patterns.
Where buyers drop off – Identify points where buyers abandon their carts or don’t complete checkout, allowing you to take action with reminders or incentives.

Example: Using Klaviyo to Turn Insights into Action

If you integrate Klaviyo, you can automatically track buyer activity and use that data to personalize your marketing efforts. With real-time insights, you can:

Send reminder emails to buyers who added products to their cart but didn’t complete checkout.
Recommend related products based on what buyers have viewed or purchased.
Create targeted promotions for retailers who frequently reorder specific items.

By leveraging tracking scripts, you can better understand your buyers, improve engagement, and build stronger relationships—all with just a simple integration.

👉 Learn more about setting up scripts in Turis here: Script Manager
👉 Learn how to track buyer behavior with Klaviyo here: Klaviyo Script

Getting Retailers Active

Tracking buyer activity is just the first step—now it’s time to turn insights into action! If some of your buyers haven’t engaged with your store in a while, there are plenty of ways to reignite their interest and get them shopping again.

Below, we’ll cover different strategies for reactivating buyers, from personal reach-outs to targeted promotions and newsletters.

Personalized Reach-Outs: Reconnect with Buyers

Sometimes, a simple reminder is all it takes to get a buyer back in action. If a retailer hasn’t logged in or placed an order for a while, a personal check-in can be an effective way to re-engage them.

Tips for effective reach-outs

Make it personal – Reference their past orders or interests to show you value their business.
Highlight what’s new – Let them know about new products, promotions, or updates to your store.
Offer assistance – Ask if they need help navigating the platform or finding specific products.

If a buyer has never logged in (marked as “Never” in their profile), a proactive message guiding them through the setup process can encourage them to take the first step.

Recover Lost Sales with Turis’s "Lost Sales" Feature

Wouldn’t it be great if you could see when a buyer showed interest in a product but didn’t follow through with a purchase? That’s exactly what Turis’s Lost Sales feature helps with.

What does it do?

Displays products that buyers have added to their cart but didn’t purchase.
Helps identify in-demand products that might need better pricing or promotions.
Allows you to follow up with buyers to encourage them to complete their order.

How to take action:

Reach out to buyers with abandoned products in their cart and offer assistance.
Create a limited-time discount on high-interest products to encourage conversions.
Adjust your stock or pricing strategy based on lost sales data.

Learn more about Lost Sales in Turis

Engage Buyers with Newsletters

A great way to keep your buyers engaged is through email newsletters. While this isn’t a built-in Turis feature, third-party tools like Klaviyo or Mailchimp make it easy to send regular updates, promotions, and product recommendations.

What to include in your newsletters

New arrivals – Showcase your latest products to spark interest.
Exclusive discounts – Reward active buyers with special deals.
Personalized recommendations – Use buyer data to suggest relevant products.
Order reminders – Send gentle nudges to buyers who haven’t placed an order in a while.

If you’ve added a tracking script (like Klaviyo), you can also send automated emails based on buyer behavior—such as reminding them about items they viewed but didn’t purchase.

Boost Engagement with Discounts & Promotions

Offering discounts is a great way to encourage retailers to place an order, especially if they’ve been inactive for a while. Turis provides two ways to create special offers:

Vouchers (Discount Codes)

Vouchers allow you to create discount codes that buyers can apply at checkout. These are perfect for:

Welcome discounts – Encourage first-time buyers to place an order.
Reactivation campaigns – Give inactive buyers a special offer to return.
Exclusive promotions – Reward loyal retailers with a private discount.

Learn how to create Discount Vouchers in Turis.

Dynamic Discounts (Automatic Campaigns)

Dynamic Discounts allow you to set up smart pricing rules that adjust automatically without requiring a discount code. These are great for:

Bulk order discounts – Encourage larger purchases.
Category-based promotions – Apply discounts to specific product groups.
Seasonal campaigns – Run time-limited promotions without manual work.

Learn how to set up Dynamic Discounts in Turis.

Reactivating retailers doesn’t have to be complicated. By combining personal reach-outs, sales data, newsletters, and strategic discounts, you can keep your buyers engaged and ensure steady growth.

Start by checking buyer activity in Turis, then experiment with different engagement strategies to see what works best for your audience. Small, consistent efforts can go a long way in building stronger, long-term relationships with your retailers.